About Sonia
I help people make better decisions through understanding.
My work sits at the intersection of finance, technology, behavior, and design. I believe clarity creates confidence — and confidence creates freedom.
Read my story
About Sonia
My work sits at the intersection of finance, technology, behavior, and design. I believe clarity creates confidence — and confidence creates freedom.
Read my story
B.S. in Neuroscience. Understanding how people actually think and decide.
M.S. in Computational Engineering. Systems, math, and models.
CFA Charterholder. CAIA Charterholder. Building and analyzing investment strategies.
Hedge-fund workflows, quantitative research, and fractional CFO and structured-finance roles.
Founding tools, education, and companies that empower everyday investors — LumiTrade and Signal Twelve.
The world is noisy. Clarity cuts through complexity.
Design isn't decoration. It's respect for people's time and attention.
Markets are human. Understanding behavior creates an edge.
Freedom comes from systems, not luck. Repeatable process creates results.
Beyond the work
Being a mom is my greatest teacher, and a big part of why I do this work. I believe we build a better world by building better thinkers.
When I'm not working, you'll find me reading, exploring new places, practicing yoga, or having deep conversations about life, purpose, and the future we're creating.
Understanding is the edge. Clarity is the advantage. Confidence is the freedom.