Founder · Builder

I turn complexity into clarity.

From the markets to the family table, I build AI-native companies — made to ship, and made to be understood.

Companies built by Sonia Spirling

Sonia Spirling is a founder and builder of a family of AI-native companies, from the markets to the family table.

LumiTrade — Read the market with clarity

LumiTrade turns live market data into clear trade setups, easy scans across timeframes, and a journal that grades every trade — so you learn as you go.

Marcot — A marketing team that knows you

Marcot learns who you are the way a strategist would — then writes and designs your social content and posts it everywhere, in a voice that could only be yours.

Signal Twelve — Find the friction hiding in the work

A diagnostic that measures the hidden drag in how a company works — then turns it into a score, a heatmap, and a plan to fix it.